(Left to right)
Lolas's cupcakes is located in the Tottenham Court Road tube system, Uzumaki is located on Great Russel Street, Tas is located on Bloomsbury Street, and the final two pictures are at Creams Cafe located on Gray's Inn Road
All of these places are restaurants offering different types of foods from desserts to Japanese cuisine and even Turkish cuisine. These food establishments also clearly have very different Typography choices to draw their target audiences. I found it interesting that the dessert places had much more extravagant and flashy signs apposed to the much more subtle and toned down Typography signs of the non-dessert restaurants.
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